Quality education is a key issue that countries around the world are paying attention to in the process of sustainable development. In the recent years, with the maturity of Internet technology, social media networks have begun to be used in the education field, aiming to improve the efficiency of traditional teaching. Some industry reports show that Internet users spend an average of 2 hours a day creating social data on these platforms. Against this background, if we can use and analyze these social media data reasonably, we will be able to find effective ways to improve education through the potential information behind the data. Today, I’d like to talk to you about how social media analytics can be used effectively in quality education to promote the realization of the world’s sustainable development goals.
(Source: https://www.nichemarket.co.za/blog/nichemarket-advice/social-media-manager-checklist)
1. Analyze the education popularity and gender differences
Using data on user posts and comments collected by Facebook, Twitter and other major social media platforms, researchers can extract relevant information about education and analyze the sources in detail. For example, by combining the geographical distribution of authors and the text content, we can obtain how people in different countries view education and the current educational development in those countries. In addition, by classifying the information according to the user’s gender, we can further understand the male and female views on education in various regions, assessing the gender and regional differences in detail. This can help educational institutions to find the groups and regions that are currently blind to education, so as to take publicity and basic popularization measures to enhance the local citizens’ awareness on the importance of education.
2. Evaluate the teaching environment and infrastructure construction
Social media platforms cover a wide range of countries, involving a variety of languages. Thus, Schools in different countries can use the sociality of social media to set up exclusive accounts on public social platforms to collect opinions and suggestions from teachers and students. After integrating these suggestions with the help of social media analysis technology, schools may find out the problems existing in school teaching conditions and facilities, which can be improved then. For example, a school canteen has fewer dining places, but school administrators are not aware of this defect. However, through social media, the school can view a large number of negative feedbacks related to the canteen, and the problem can be directly found by using analysis technology. Through the evaluation of teachers and students on the social platform, school leaders can regularly evaluate the development of various schoolwork, optimize the teaching environment, and improve the satisfaction of teachers and students at last.
3. Understand students’ interests and emotional orientation
Social media platforms have very rich functions. It can use text to quickly process the sent information and realize the fast upload of picture, even quickly spreading the video on the network. At present, many students prefer to share their feelings through social platforms. Therefore, in the implementation of traditional education, schools can obtain information related to students’ thinking and psychology through social listening. With the continuous expansion of the use of social platforms, if social sentiment analysis technology is actively used in the field of education, it can make every educator pay attention to the psychological changes and inner emotions of students. On the one hand, teachers can search and analyze media data to find topics that students are interested in, and reasonably introduce these hot topics in the production of educational materials and teaching videos to stimulate students’ enthusiasm for learning as much as possible. This will also make students aware of the inseparable relationship between learning and real life, so that every educated person can cherish the opportunity to receive education. On the other hand, according to the learning situation of students obtained from the platform data, teachers can implement hierarchical teaching activities for different students’ problems in actual teaching. In this way, more students can be integrated into the learning process. Thus, the rational use of social media analytics can help schools improve teaching standards and establish good teacher-student relationships.
Reference:
[1] Big Data and Social Media to Improve the Quality of Higher Education https://www.ijcsmc.com/docs/papers/March2016/V5I3201699a1.pdf
[2] Social media data analytics: How to apply them in education https://www.ibmbigdatahub.com/blog/social-media-data-analytics-how-apply-them-education
[3] The Use of Social Networking to Improve the Quality of Interprofessional Education https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3806958/
Lynne's Social Lab 
Hi there～🐑 I‘m here again～
Your article is clear and structured, and combined with the facts, online courses are happening right around us, aren’t they? Hahahaha～Quality education is an issue that we all need to pay attention to. In the current situation of social media popularity, social media analysis has indeed contributed to quality education. From your article, I deeply feel the How powerful media analyze is , your article mentions a lot of knowledge I did n’t know before, thank you ~
LikeLike
Missing you soooo much~
When I wrote this article, I also thought of online teaching in this epidemic. We can think of it as a fresh attempt to apply social media to education, right? hahaha~ Will online courses become part of the new education model in the future? I don’t know the answer, but I really want to see you again in real class, face-to-face!!!❤️🧡💛😘
LikeLike
In your article, social media work as a means of gathering information and teaching feedback and SMA could mine some information we interested in. yep, that is right. And I think it would be better if you could expound how SMA improves Education in a specific situation.
LikeLike
Thanks for your suggestion. In this article, I briefly explained how SMA can improve education, leaving out the specific application scenario. For example, during this outbreak, it is difficult to get immediate feedback on the online courses and the quality of teaching is highlighted. In this case, the university can use SMA to obtain students’ views on the courses to evaluate the education quality, which is really helpful for teachers to optimize their teaching plans reasonably.
LikeLike
Education is important to all the countries. But spoon-feeding education is hard to students, and has poor learning effect. Social media analytics is useful in this situation. Through social media analytics we can understand students’ interests that can help teachers finish teaching word better.
LikeLike
Welcome, Zhuoyang~ I firmly agree with you! Just like I have written in this post, SMA can make the class more interesting and realistic. I mean, teachers can use relevant hot topics to design courses by analyzing students’ hobbies and interests. It is a good way to arouse students’ learning enthusiasm, right? hahaha 😝
LikeLike
happy birthday to you~ happy birthday to you~happy birthday to you wu~ happy birthday to you！🎂😍🍝🎈🎉✨👯♀️
Sure enough, older people think differently😜😀We chose the same topic, but I think your contribution to SMA to education is more relevant and practical! Every time I read an application in your article, I think, “why didn’t I think of that?” I believe you have a strong logic of thinking, please teach the secret for me in next meal.😌 And I clicked the link of the picture in your article, which I think is a very good platform.Perhaps this is every cloud has a silver lining?
happy birthday again！🐏🐏🐏
LikeLike
Thank you😘❤️ Share my birthday luck with you~
There are a thousand Hamlets in a thousand people’s eyes.🤩 Although we chose the same topic, we have different perspectives on this topic. Let us learn different ideas from each other! Make progress together~🥳😍😚
LikeLike
Indeed, social media analytics can be very useful for education, as if we are doing what we are doing now. And I have an idea is that some places may be poor and have no social network, but the idea of social media analysis can also be realized by other things.
LikeLike
In that case, the limitations of social media analysis would be greatly increased. However, the growth of journalism is also fast now so that journalists can travel to those poor regions to do some research, then write some news reports and publish them on some online public platforms. After that, researchers can analyze the data by extracting information from these articles based on keywords. It may be a good way, right?~🤓
LikeLike
In the article, the author gave some specific goals that we can use SMA to achieve. We need to figure out what our objects need on this education problem, no matter physical or abstract. Only when we find where the problems lie we can make corresponding strategies to achieve our goals!
LikeLike
Hi baby I’m here!I think your blog is very brilliant and I totally agree with you.Education is a global issue, which requires the concerted efforts of governments, and the influence of social media is increasing. If people can use the advantages of social media to education, such as sharing high-quality teaching resources to the poor through the Internet For regional students, this will be a big improvement in education. I can’t wait to see your next post ~ love you😘
LikeLike
ohhhh~ I just found that I forgot to reply your comment! Love you, too~😘❤️
LikeLike
Brilliant ideas. Social media will become an important channel to transmit information and feedback in the education system. In addition, it will help improve the quality of education and even help provide customized education for every student.
LikeLike